Best Practices

Message Templates

• Keep templates concise and clear
• Use personalization variables effectively
• Test templates before submitting for approval
• Follow WhatsApp's template guidelines
• Avoid promotional language in transactional templates

Compliance

• Always obtain opt-in consent before messaging
• Respect opt-out requests immediately
• Follow GDPR and data protection regulations
• Maintain records of customer consent
• Only message during appropriate hours

Performance Optimization

• Batch messages when possible to reduce API calls
• Implement retry logic with exponential backoff
• Cache frequently used data
• Monitor rate limits and adjust sending patterns
• Use webhooks instead of polling for status updates

Security

• Never expose API keys in client-side code
• Rotate API keys regularly
• Use HTTPS for all webhook endpoints
• Validate webhook signatures
• Implement proper access controls

Customer Experience

• Respond to customer messages promptly
• Personalize messages when possible
• Provide clear opt-out instructions
• Use rich media to enhance engagement
• Test message flows before going live

Monitoring & Analytics

• Track delivery and read rates
• Monitor error rates and investigate failures
• Analyze customer engagement patterns
• Set up alerts for critical issues
• Review analytics regularly to optimize campaigns